I've already name-dropped Marty Neumeier, the author of the bestsellers "The Brand Gap", "Zag" and "The Brand Flip" somewhere on this website, but let me do so once more.

People have many misconceptions about what a brand is - Some think it's a logo, color palette and a typeface. Some may say it's a promise the brand makes to the customers, and some may say the product itself, its features - are the brand.

Marty, however, claims that a brand is simply the GUT FEELING a customer has about your company / product. It's an important distinction, one that I share with Marty, and also Steve Jobs, who held dearly to his copy of Marty's Brand Gap.

So, designing a winning brand strategy, which really is just a winning business strategy, requires us to look at every touchpoint the user has with our brand, from our actual product features, to our design language, all the way down to the most minute email copy. Because they all build our reputation. Because that very thinking is what makes you buy iPhones time after time instead of their Android counterparts. It's the brand, stupid.

Now, me - My experience spans 3 fields: Liveops, product and marketing. I've written the live, day to day communications with our customers. I've built the products they use on the daily and keep them coming back for more, and I've handled the marketing work that acquires users, as well as built the brands that make them feel connected.

That, in my humble opinion - puts me in a unique position. If a brand is the product's reputation in the customer's mind, and every touchpoint is important to build and preserve that reputation in their mind - Well, I've worked on every single one of those touchpoints.

Brand and business strategy are intertwined. A good brand needs a good product to succeed, and vice-versa: brand is the only way for a business to survive long term.

I wanna make it happen. U with me?